Genera Life Sciences - We partner with you

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About Us

Team

Genera Life Sciences is a boutique strategy consulting firm dedicated to delivering tailored solutions to organizations in the life sciences sector. We pride ourselves on partnering with our clients as if we were an integral member of your team, deeply understanding your unique challenges and ambitions to drive impactful, sustainable results.

Our service offerings are designed to address the most pressing needs of life sciences companies:

Corporate and Business Unit Strategy
We help you define strategic priorities, identify growth opportunities, and build actionable roadmaps that align with your vision. Whether shaping corporate-level strategies or focusing on specific business units, we enable clients to navigate competitive landscapes and achieve their long-term objectives.
Medical Affairs Strategy
Medical Affairs teams play a critical role in bridging science and commercial functions. We assist you in designing and optimizing Medical Affairs strategies to enhance stakeholder engagement, drive Evidence Generation, and ensure the effective communication of scientific and clinical value. From KOL engagement frameworks to real-world evidence planning, we enable teams to elevate their impact and align their activities with broader organizational objectives.
R&D and Innovation Strategy
Innovation is the backbone of the life sciences industry. We support you in optimizing their R&D portfolios, prioritizing pipeline investments, and accelerating innovation processes to bring transformative therapies and products to market efficiently.
Market Access and Pricing Strategy
We help organizations navigate complex regulatory environments and develop strategies to secure market access, establish competitive pricing models, and maximize product value while addressing payer and patient needs.
Commercial Excellence
From go-to-market strategies to salesforce effectiveness, we provide insights and hands-on support to optimize commercial operations, enhance customer engagement, and achieve market leadership.
Organizational Transformation
We partner with you to align your organizational structures, processes, and cultures with strategic goals. This includes change management, leadership development, and the implementation of operational excellence programs.
Due Diligence and Investment Support
Leveraging our deep sector expertise, we assist investors and corporate teams with strategic due diligence, risk assessments, and the development of sound business cases for mergers, company acquisitions, product acquisitions, and partnerships.
Capability Building
We empower your teams with tailored training and skill-building programs to ensure you can independently navigate future challenges and maintain competitive advantage in a rapidly evolving industry.

At Genera Life Sciences, we combine industry expertise with a collaborative approach, working side by side with our clients to co-create strategies and deliver practical solutions that Generate enduring value. Together, we transform challenges into opportunities, positioning your organization for sustained success in the dynamic life sciences landscape.

At Genera Life Sciences, we partner with you.

Commercial

Genera Life Sciences specializes in empowering the commercial function of life sciences organizations, offering tailored solutions to optimize sales, marketing, and customer engagement strategies. Our expertise enables clients to maximize your market potential, drive revenue growth, and establish lasting competitive advantages.

Our key services for the commercial function include:

Go-to-Market Strategy
We assist you in designing effective go-to-market strategies that align with your business objectives and market dynamics. From product launches to market expansion, we help you identify target customer segments, define your value propositions, and create action plans that ensure successful market entry and sustained growth.
Brand Strategy and Management
Developing and managing strong brands is critical in the competitive life sciences market. We work with you to craft compelling brand narratives, position your offerings effectively, and manage the lifecycle of your products. Our goal is to build brands that resonate with customers, differentiate from competitors, and drive loyalty.
Sales Force Effectiveness
We support you in enhancing the productivity and impact of your sales teams. From territory design to incentive structuring and training programs, we optimize sales operations to ensure alignment with your strategic goals and deliver measurable results.
Omnichannel Marketing
In today’s digital-first world, a cohesive omnichannel approach is essential. We help you integrate digital and traditional marketing channels to create seamless customer experiences. Whether through personalized content, digital engagement, or data-driven campaign management, we enable effective and measurable outreach.
Customer Insights and Segmentation
Understanding customer needs is at the heart of any successful commercial strategy. We utilize advanced analytics and research to provide you actionable insights into customer behaviors, preferences, and pain points. This enables precise segmentation and targeted engagement strategies.
Market Access and Pricing Support
We bridge the gap between commercial and market access functions, ensuring pricing strategies and payer engagements are aligned with market expectations and product value. This integrated approach strengthens your position in increasingly complex healthcare ecosystems.
Performance Measurement and Optimization
We implement systems and dashboards to track key performance metrics, providing actionable insights to refine sales and marketing strategies. Our data-driven approach ensures continuous improvement and alignment with evolving market conditions.

At Genera Life Sciences, we partner closely with our clients to co-create commercial strategies and implement solutions that deliver tangible results. By combining deep industry expertise with a collaborative approach, we empower your commercial teams to achieve excellence and ensure sustainable growth in the competitive life sciences landscape.

At Genera Life Sciences, we partner with you.

Medical Affairs

Genera Life Sciences specializes in supporting the Medical Affairs function of life sciences organizations, helping them bridge the gap between scientific innovation and commercial success. Our tailored solutions empower Medical Affairs teams to deliver value across stakeholder groups, drive impactful scientific engagement, and align their strategies with organizational goals.

Our key services for the Medical Affairs function include:

Medical Strategy Development
We assist you in crafting robust Medical Affairs strategies that align with your organizational objectives. Whether for pre-launch preparation or post-market support, we help you define scientific priorities, stakeholder engagement plans, and communication strategies to maximize impact.
KOL and Stakeholder Engagement
Building strong relationships with key opinion leaders (KOLs), healthcare professionals (HCPs), and patient advocacy groups is essential for success. We support you in designing structured engagement frameworks to facilitate meaningful scientific exchange and build trust with stakeholders.
Scientific Communication and Evidence Generation
Effective communication of clinical and scientific data is critical in establishing credibility. We help Medical Affairs teams create impactful publications, presentations, and other materials, ensuring data is disseminated accurately and persuasively. Additionally, we assist you in designing real-world evidence (RWE) programs to support product differentiation and value demonstration.
Medical Education and Training
We design and deliver training programs to equip your Medical Affairs teams with the skills and knowledge needed to engage effectively with stakeholders. These programs focus on scientific storytelling, objection handling, and alignment with compliance standards.
Advisory Boards and Medical Meetings
From organizing advisory boards to managing medical symposia, we provide you comprehensive support to ensure these events achieve their strategic objectives. Our expertise includes planning, content development, moderation, and post-event insights analysis.
Cross-Functional Collaboration
We help you integrate Medical Affairs activities with R&D, regulatory, and commercial teams to ensure seamless collaboration. This alignment enhances the impact of the Medical Affairs function and strengthens the organization’s overall strategic execution.
Compliance and Risk Management
Navigating regulatory and compliance frameworks is a critical component of Medical Affairs. We provide guidance to ensure all activities adhere to local and global standards, minimizing risks and building organizational trust.
Performance Metrics and Optimization
To measure and enhance the impact of Medical Affairs, we implement systems to track key performance indicators (KPIs) and identify areas for improvement. This data-driven approach ensures continuous alignment with organizational goals.

At Genera Life Sciences, we partner with Medical Affairs teams to elevate their strategic role within the organization. By combining deep industry expertise with a collaborative approach, we enable Medical Affairs functions to achieve excellence, foster stakeholder trust, and drive scientific and commercial success.

At Genera Life Sciences, we partner with you.

Market Access

Genera Life Sciences provides specialized support for the Market Access function, helping life sciences organizations navigate complex healthcare systems and ensure their innovations reach patients efficiently and effectively. Our tailored solutions enable companies to demonstrate value, secure optimal reimbursement, and achieve sustained success in diverse global markets.

Our key services for the Market Access function include:

Market Access Strategy Development
We design comprehensive market access strategies that align with your product’s value proposition and the needs of healthcare stakeholders. From early pipeline planning to post-launch optimization, we help you identify key access hurdles, define solutions, and align your strategy with payer and patient priorities.
Health Economics and Outcomes Research (HEOR)
Demonstrating value is at the heart of successful market access. We develop robust HEOR strategies, including cost-effectiveness models, budget impact analyses, and real-world evidence (RWE) Generation, to support payer negotiations and product positioning.
Pricing and Reimbursement Strategy
We support you in developing pricing models and reimbursement strategies that balance market potential with payer expectations. Our expertise includes designing value-based pricing approaches, scenario planning, and optimizing pricing strategies for global and regional markets.
Value Dossier Development
A compelling value proposition is essential to convince payers and healthcare stakeholders. We assist you in creating detailed value dossiers, including AMCP dossiers and global value dossiers, tailored to meet the needs of different markets and regulatory frameworks.
Stakeholder Engagement and Communication
Engaging with payers, policymakers, and other healthcare stakeholders is critical to securing access. We help you design and execute engagement plans, ensuring clear and impactful communication of clinical, economic, and societal benefits.
Access Landscape and Policy Analysis
Understanding market-specific access conditions is vital for effective strategy execution. We conduct thorough analyses of access landscapes, healthcare policies, and competitive environments to provide you actionable insights for product positioning and strategy adaptation.
Launch Readiness and Execution
Successful product launches depend on seamless coordination between Market Access, Medical Affairs, and Commercial teams. We provide you hands-on support to ensure your access strategy is integrated across functions and executed effectively during product launches.
Monitoring and Optimization of Market Access Performance
Post-launch, we implement systems to monitor market access performance and identify areas for improvement. This includes analyzing uptake trends, payer feedback, and competitive dynamics to refine strategies and maintain access over time.

At Genera Life Sciences, we partner with Market Access teams to deliver tailored, actionable solutions. By combining deep industry expertise with a collaborative approach, we enable clients to overcome access challenges, deliver value to healthcare systems, and improve patient outcomes.

At Genera Life Sciences, we partner with you.

R&D

Genera Life Sciences supports the Research and Development (R&D) function of life sciences organizations, helping them drive innovation, optimize pipelines, and bring transformative therapies and products to market efficiently. Our tailored solutions address the critical needs of R&D teams, enabling them to navigate complex challenges and maximize the value of their scientific and technological investments.

Our key services for the R&D function include:

R&D Strategy Development
We help clients define their R&D vision, set strategic priorities, and allocate resources effectively. By aligning scientific objectives with broader business goals, we ensure your R&D efforts are focused on delivering impactful and commercially viable innovations.
Portfolio Optimization and Prioritization
Managing a diverse pipeline requires careful decision-making. We assist you in evaluating and prioritizing R&D portfolios, balancing risk and reward, and ensuring resources are directed toward projects with the greatest potential for success.
Early-Stage Asset Evaluation
Identifying promising assets early is critical for long-term success. We provide you with comprehensive evaluations of early-stage assets, including scientific assessment, market potential analysis, and alignment with organizational capabilities.
Clinical Development Strategy
Designing efficient clinical development plans is essential to advancing assets through the pipeline. We support clients in optimizing trial designs, selecting appropriate endpoints, and navigating regulatory requirements to accelerate development timelines and improve success rates.
External Innovation and Partnerships
Collaborations and external innovation are increasingly important in today’s R&D landscape. We help you identify, evaluate, and establish partnerships with academic institutions, biotech companies, and other organizations to complement internal capabilities and enhance innovation potential.
Regulatory Strategy and Support
Navigating regulatory pathways is a critical aspect of R&D success. We assist you in designing regulatory strategies, preparing submissions, and engaging with health authorities to ensure compliance and accelerate approval timelines.
Digital Transformation in R&D
Leveraging digital tools and data analytics can enhance R&D efficiency and decision-making. We support you in integrating digital technologies, such as artificial intelligence and real-world data, to streamline research processes and uncover new opportunities.
R&D Performance Optimization
Maximizing the efficiency of R&D operations is vital for sustaining innovation. We work with you to optimize processes, improve cross-functional collaboration, and implement performance tracking systems that drive continuous improvement.

At Genera Life Sciences, we partner closely with R&D teams to co-create tailored strategies and deliver practical solutions that drive scientific progress and commercial success. With deep industry expertise and a collaborative approach, we empower clients to innovate effectively and bring life-changing advancements to patients worldwide.

At Genera Life Sciences, we partner with you.

Legal Notice

Legal

Disclaimer:

The information provided on this website is for general informational purposes only. While we strive to keep the information up to date and accurate, we make no representations or warranties of any kind, express or implied, about the completeness, accuracy, reliability, suitability, or availability with respect to the website or the information, products, services, or related graphics contained on the website for any purpose. Any reliance you place on such information is therefore strictly at your own risk.

In no event will we be liable for any loss or damage including without limitation, indirect or consequential loss or damage, or any loss or damage whatsoever arising from loss of data or profits arising out of, or in connection with, the use of this website.

External Links:

Through this website you may be able to link to other websites which are not under the control of Genera. We have no control over the nature, content, and availability of those sites. The inclusion of any links does not necessarily imply a recommendation or endorse the views expressed within them.

Copyright:

You may print or download to a local hard disk extracts for your personal and non-commercial use only.
You may copy the content to individual third parties for their personal use, but only if you acknowledge the website as the source of the material.

Applicable Law:

Your use of this website and any dispute arising out of such use of the website is subject to the laws of Spain and the European Union.

Personal Data Collection:

We value your privacy and are committed to protecting your personal data in accordance with the General Data Protection Regulation (GDPR). When you interact with our website, we may collect certain personal information from you, such as your name, email address, and phone number. This information is collected solely for the purpose of addressing your enquiry.

Legal Basis for Processing:

We may process your personal data based on consent, contractual necessity, and/or legitimate interest. You have the right to withdraw your consent at any time, without affecting the lawfulness of our processing based on your consent before its withdrawal.

Your Rights:

Under the GDPR, you have the following rights regarding your personal data:

Right to Access: You can request access to the personal data we hold about you.
Right to Rectification: You can request correction of any inaccurate or incomplete personal data.
Right to Erasure: You can request the deletion of your personal data under certain circumstances.
Right to Restriction of Processing: You can request that we limit the processing of your personal data under certain circumstances.
Right to Data Portability: You can request to receive a copy of your personal data in a structured, commonly used, and machine-readable format.

Data Security:

We are committed to ensuring the security of your personal data. We implement appropriate technical and organizational measures to protect your data against unauthorized or unlawful processing, as well as accidental loss, destruction, or damage.

Contacting Us:

If you have any questions about how we handle your personal data, or if you would like to exercise any of your rights, please contact us at the contact form in the website.

Complaints:

If you believe that we have not complied with the provisions of the GDPR, you have the right to lodge a complaint with the supervisory authority in your jurisdiction.

Updates to this Notice:

This GDPR Protection Notice may be updated periodically to reflect changes in our data practices. We encourage you to review this notice regularly for any updates.

By continuing to use our website, you acknowledge that you have read and understood our GDPR Protection Notice.

Please consult with a legal professional to ensure that this GDPR protection note is aligned with your specific data processing practices and meets the requirements of the GDPR.

Contact Us

Thank you for visiting us! Please let us know about your business needs so we can arrange a free consultation about scoping. It is our pleasure to get to know you, and support you while you structure your project with the scope you need, at the pace you want. Absolutely no charges are made during these initial discussions.